ALF is an invaluable resource that saves me time when trying to find out who looks after specific accounts with in the media buying agencies.
Justin Viljoen, RBI
Reach prospects at the right time
New marketing appointments: understand when a brand’s marketing strategy could be reviewed by identifying new key marketing moves within brands. Get daily updates on job moves and promotions, utilise ALF’s job moves report to seek new opportunities, and receive email alerts on job moves for your key prospects
Agency changes: understand when a brand’s marketing strategy is changing by identifying agency reviews, pitches and wins. Get daily and weekly updates across the market or utilise ALF’s Reviews Pitches and Wins report to identify these changes in specific areas.
Trade Press: Whether it is new product launches, new campaigns, M&As or a brand response to market changes, ALF monitors 31 trade press resources to feed you the latest news on the UK’s leading brands across the market. Whether it is using trade press to identify opportunities or improving your pitch with a reason to connect, ALF has you covered.
New entrants: ALF shows you and helps you reach the next generation of top advertisers who have just entered the market so you can help them grow!
Nielsen Advertising Spend: ALF makes it easy to utilise annual and quarterly spend reports to identify your top prospects. Whether you want to identify brands by spend, find new opportunities or compare spend, you can add value to your pitch with Nielsen spend data available to you in ALF.
ALF also provides quarterly reports so you are aware of spending changes, risers/fallers and sector specific trends to inform your sales strategy.
Industry reports
ALF also provides quarterly reports so you are aware of spending changes, risers/fallers and sector specific trends to inform your sales strategy.