Since launching in 2019 DeadHappy claims to be the UK’s “first fully digital pay-as-you-go life insurance provider.” It offers flexible life insurance policies designed to be “cheaper, easier and better” than those of existing traditional providers.
Click on your choice of podcast platform to listen to episode 13 "Building emotional connections between people and brands".
The insurtech startup has raised £4.75M in investment from new investors - Channel 4 Ventures and Venture Founders - and existing investors Octopus and eVentures. The money will be used to expand the current product offering, invest in marketing channels and broaden distribution to bring the digital-first life insurance concept to a wider audience. DeadHappy will further accelerate growth and scale its business as a consequence.
