ALF Insight

What brands are embracing consumer trends and will be popular this year?

Feb 02, 2021

Whether it is consumer behaviours which make brands design and launch new products, or innovations that drive demand, here are the top 5 trends and brands within these sectors that will likely be pop…

Newsworks Shift 2017: Here's what we learned

Mar 08, 2017

From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.

Everything’s different, nothing’s changed: key points raised at the ABC Interaction 2017

Feb 08, 2017

From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.

Rufus Olins on the enduring power of newsbrands

Jul 27, 2016

We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.

Native advertising: What you need to know

Apr 12, 2016

While native advertising is still a relatively new concept to some, it is coming into its own and has earned its place in a marketer’s arsenal.

10 things you need to know about the latest consumer magazine ABCs for the second half of 2015

Feb 17, 2016

A concise summary of the ups and downs in the consumer magazine sector for the second half of 2015.

ABC Interaction 2016: Five things we learnt

Jan 27, 2016

Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then …

Lauren Holleyoake on publishing in a multi-platform world

Dec 09, 2015

Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...