Festive Cheer in a Challenging Year
Nov 23, 2023
Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.
Putting the partnerships into John Lewis
Nov 16, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Aug 17, 2023
After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market, with short-term spend forecasts revised upwards, albeit high inflation continues to act as a brake on gr…
Leading the Charge: Rory meets Nic Thomas from Nissan
Aug 10, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
ALF’s key insights from MAD//Fest 2023
Jul 20, 2023
Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…
May 18, 2023
A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.
Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail
May 15, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
New Spenders = New Opportunities
Apr 24, 2023
At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…
How Nokia phones' new 'Circular' subscription service is combatting e-waste’
Feb 09, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Jan 19, 2023
The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.
Dec 12, 2022
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Recent Posts
A 2024 guide to buying signals and consumer trends
Jan 29, 2024
Festive Cheer in a Challenging Year
Nov 23, 2023
Putting the partnerships into John Lewis
Nov 16, 2023
The Rise of Online Marketplaces
Oct 19, 2023
The buzz around Pension Bee with Jasper Martens
Oct 12, 2023