A 2024 guide to buying signals and consumer trends

Jan 29, 2024

We breakdown the buying signals and consumer trends you need to know about for 2024 to help nail your new business strategy.

Festive Cheer in a Challenging Year

Nov 23, 2023

Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.

Putting the partnerships into John Lewis

Nov 16, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Q2 2023 Advertising Spend Report

Sep 21, 2023

In our latest Industry Insight report, ALF’s Insights team give an overview of the advertising investment that occurred in Q2 based on Nielsen data, including a breakdown of the top spenders by media…

Leading the Charge: Rory meets Nic Thomas from Nissan

Aug 10, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

ALF’s key insights from MAD//Fest 2023

Jul 20, 2023

Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Jul 13, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Electric Dreams

Jun 21, 2023

UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.

Ad spend growth cools

May 18, 2023

A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.

New Spenders = New Opportunities

Apr 24, 2023

At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…

Banking on the Big Four

Mar 23, 2023

As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…

The Rise of B-Corps

Feb 16, 2023

There has been an explosion in B-Corp certified companies in recent years. There are now over 1,000 B-Corps in the UK alone, up from 564 at the end of 2021. Consumers and employees are beginning to r…