ALF Insight

A 2024 guide to buying signals and consumer trends

Jan 29, 2024

We breakdown the buying signals and consumer trends you need to know about for 2024 to help nail your new business strategy.

Putting the partnerships into John Lewis

Nov 16, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

The Rise of Online Marketplaces

Oct 19, 2023

Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of some of the top online marketplac…

Leading the Charge: Rory meets Nic Thomas from Nissan

Aug 10, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

ALF’s key insights from MAD//Fest 2023

Jul 20, 2023

Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Jul 13, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Electric Dreams

Jun 21, 2023

UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.

The Challenger Brand Cleaning Up Home Care

Mar 09, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

The Rise of B-Corps

Feb 16, 2023

There has been an explosion in B-Corp certified companies in recent years. There are now over 1,000 B-Corps in the UK alone, up from 564 at the end of 2021. Consumers and employees are beginning to r…