ALF Insight

Putting the partnerships into John Lewis

Nov 16, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Oct 19, 2023

Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of some of the top online marketplac…

Leading the Charge: Rory meets Nic Thomas from Nissan

Aug 10, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

ALF’s key insights from MAD//Fest 2023

Jul 20, 2023

Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Jul 13, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Electric Dreams

Jun 21, 2023

UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.

New Spenders = New Opportunities

Apr 24, 2023

At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…

Harnessing the TikTok Boom

Apr 18, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Banking on the Big Four

Mar 23, 2023

As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…