ALF Insight

Celebrating the best work in sales, new business & marketing

Dec 14, 2021

ALF has been bringing the media and marketing sector together for more than 30 years through data, insight and lead services. This inaugural set of awards aims to recognise the best teams in the indu…

ALF TURNS 30! HERE'S HOW IT ALL BEGAN

Feb 14, 2017

ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the dig…

Time is money: How the ALF Chrome widget can make your research faster and easier

Jan 11, 2017

We recently launched our Quick Search extension on the Chrome Store. Read more to find out how it can help speed up your lead generation process.

ALF brings yet more agency contacts to your fingertips

Aug 09, 2016

At ALF, our clients' needs are at the heart of all we do.

ALF has increased its agency coverage by more than 30%

Jun 28, 2016

At ALF, our clients' needs are at the heart of all we do.

ALF brings more new prospects at your fingertips

Jun 20, 2016

At ALF, our clients' needs are at the heart of all we do and we have more exciting news for you this week!

Marketing Trends for 2016: CRM, data, video and more

Mar 14, 2016

Do you know which marketing trends you should be embracing this year and where you should be investing your precious marketing budget? In such a dynamic industry with so many technological developmen…

Discounts, offers and incentives in B2B marketing

Oct 01, 2015

Discounts, offers and incentives may seem like an old school marketing method, but offering them at the right stage of the sales funnel can seriously help your lead generation.

Three summer events to warm your prospects

Jul 22, 2015

The summer months may feel quieter in the office, but rather than letting your leads go cold – take advantage of the long summer evenings and host an event to perk up your new business.

How to deliver the perfect pitch

Apr 06, 2015

We share our tips and tricks for no-nerves sales pitches...