ALF Insight

Getting Paid - Rory finds out how GoCardless is helping companies get paid more easily

Jun 15, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

May 18, 2023

A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.

Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail

May 15, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

New Spenders = New Opportunities

Apr 24, 2023

At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…

Harnessing the TikTok Boom

Apr 18, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Banking on the Big Four

Mar 23, 2023

As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…

The Challenger Brand Cleaning Up Home Care

Mar 09, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

The Rise of B-Corps

Feb 16, 2023

There has been an explosion in B-Corp certified companies in recent years. There are now over 1,000 B-Corps in the UK alone, up from 564 at the end of 2021. Consumers and employees are beginning to r…

How Nokia phones' new 'Circular' subscription service is combatting e-waste’

Feb 09, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Tech defies economic slowdown

Jan 19, 2023

The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.