A different ball game

Nov 17, 2022

The 2022 FIFA World Cup in Qatar is the most controversial in the tournament’s history, with the location and the timing of the tournament presenting challenges for brands as well as the participants.

Energy Rush

Oct 20, 2022

As customers face increasing bills amid the cost of living crisis, the UK’s energy firms will be striving to communicate positive messages, notably on the environment and good causes.

Unwrapping Christmas 2022 Consumer Trends & Brands to Watch

Sep 08, 2022

As summer draws to a close, it is time to start thinking about prospecting brands that will be looking to target customers over the Christmas period. This will be an especially difficult year for tho…

Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews

Aug 18, 2022

Listen to the latest episode of ALF's On Brand podcast.

The Growing Appeal of the Great Outdoors

Aug 12, 2022

Which outdoor leisure brands are increasing their marketing?

The Benefits of Brand Collaboration

Jul 28, 2022

Strategic partnerships are helping brands accelerate growth by creating new revenue streams, connecting them with new audiences and responding to shifts in consumer demands and expectations in a cost…

Former Nike CMO discusses his extraordinary career in ALF's podcast

Jul 27, 2022

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketin…

How will stretched household incomes affect brands and advertisers?

Jun 24, 2022

Inflation is running at its highest rate in 30 years. The UK is expected to have the highest inflation in the G7 not just this year, but also in 2023 and 2024 according to economists, reflecting how …

Kraft Heinz's New Ventures Director discusses their approach to new products in ALF's podcast

Jun 24, 2022

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to t…

GlobalData acquires Media Business Insight

Jun 13, 2022

Media Business Insight has been acquired by the UK stock market listed company GlobalData Plc in a move that will help accelerate growth and build out new products and services from MBI’s leading bra…

These cosmetic brands are gearing up to accelerate growth

May 19, 2022

According to McKinsey, global sales of beauty products will reach £412bn this year, up from £396bn in 2021 and £351bn in 2020. The global luxury cosmetics market size is expected to reach £62bn by 20…

Trinny London's CMO Shira Feuer talks about their beauty brand's strategy

May 19, 2022

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer discusses building Trinny Woodall’s beauty brand in a sector where the customer base usually want …