How will brands respond to the rising cost of commodities?

Jul 14, 2021

Many companies, particularly premium and household brands, will pass on the price increase to customers to protect their profit as the cost of raw materials soars. Items due to be affected include mi…

DeadHappy's Head of Brand reveals its greater vision for the disruptor life insurance brand

Jun 17, 2021

Rory chats to Eddy Edwards from DeadHappy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death and remove the taboo surrounding it.

Leading environmental & socially responsible certified B Corp brands

May 19, 2021

72% of consumers believe companies should have a legal responsibility to people and the planet. And as more and more companies are shifting towards sustainable practices and are claiming to be enviro…

What do IPO’s mean for a brand's advertising and marketing plan?

Apr 27, 2021

As companies look to list on the stock exchange to raise capital to reinvest in their brands growth, the IPO boom is at its highest in a decade. At the beginning of the year we saw Moonpig join th…

Volvo's Managing Director discusses their strategy for the electric vehicle revolutions

Apr 15, 2021

Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos.

ALF Talks is joined by The Kite Factory and Media Sales Training

Mar 09, 2021

If you didn't get the chance to see ALF Talks live, here is your chance to hear these sales and business development experts explain their process for getting the attention of key prospects.

Companies mergers and acquisitions that will create new opportunities for you

Mar 09, 2021

Last November Carlsberg merged with Marston’s as a way for both businesses to survive, and more recently Boohoo and Asos stroke a bargain with their acquisitions of flagship retail outlets they plan …

What brands are embracing consumer trends and will be popular this year?

Feb 02, 2021

Whether it is consumer behaviours which make brands design and launch new products, or innovations that drive demand, here are the top 5 trends and brands within these sectors that will likely be pop…

McCann Central’s Chief Growth Officer and Goodstuff’s New Business Director joins ALF Talks

Nov 30, 2020

McCann Central’s Chief Growth Officer Jonathan Jesson and Goodstuff’s New Business Director Bailee-Kate Griggs discussed and shared their thoughts on how agency new business has changed for them, wha…

Sales and marketing during the pandemic

Oct 23, 2020

Earlier this year we asked ALF users in a survey various questions on how the pandemic has affected their sales and marketing role. This is what we found.

The factors that create new opportunities

Oct 08, 2020

What happens today will undoubtedly have an affect on our behaviour and activities in the future. Having the foresight to see how things can unfold from current events is crucial for anyone in a c…

ALF Talks with ITV and Clear Channel

Oct 08, 2020

Watch the first instalment of ALF Talks where we analyse the nuts and bolts of B2B sales and marketing with the leading figures in the industry.