Newcomer brands are changing the way consumers shop and are spending more on advertising

Aug 18, 2020

According to a recent forecast, non-eCommerce retail sales will drop by 16% this year, followed by a recovery in 2021. And its predicted sales will never reach pre-pandemic levels. Here are some exa…

How to build an agency patch

Jun 08, 2020

Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.

These brands have launched new products under lockdown

Jun 01, 2020

New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers an…

5 brands that have stood out in the last 7 days

May 21, 2020

Here are 5 brands that are refreshing their image, changing their strategy or adjusting their operations to meet customers habits

Building B2B sales and marketing lists in ALF

May 14, 2020

High quality data creates high quality pipelines

ALF brand advanced search

May 04, 2020

How granular do you want to go with your prospect list.

Stars founded during a recession. What are these brands up to now?

Apr 15, 2020

Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be m…

Do The Current Changes Represent Any Advertising Opportunity?

Apr 01, 2020

There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current clim…

Sales Managers listen up - COVID-19 and the resilient UK media sales market

Mar 12, 2020

The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen an…

What have these 5 brands done since they last reviewed their agencies

Mar 10, 2020

How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This pos…

Brands to keep an eye on for 2020

Jan 28, 2020

Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.

The little-known challenger brands are spending more and more on advertising

Oct 28, 2019

What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brand…