Modern day email marketing: what actually works?

Apr 19, 2016

The effectiveness of email as a marketing tool cannot be ignored. The average email open rate still remains fairly high at 21%, proving that people do read marketing messages that pop up in their inb…

Native advertising: What you need to know

Apr 12, 2016

While native advertising is still a relatively new concept to some, it is coming into its own and has earned its place in a marketer’s arsenal.

Alan Brydon, CEO of Outsmart, on OOH and its new-look marketing body

Apr 05, 2016

BRAD caught up with Alan Brydon, chief executive of out-of-home advertising trade body, Outsmart, to discuss the changes to the organisation following its rebrand from the Outdoor Media centre last y…

Marketing Trends for 2016: CRM, data, video and more

Mar 14, 2016

Do you know which marketing trends you should be embracing this year and where you should be investing your precious marketing budget? In such a dynamic industry with so many technological developmen…

10 things you need to know about the latest consumer magazine ABCs for the second half of 2015

Feb 17, 2016

A concise summary of the ups and downs in the consumer magazine sector for the second half of 2015.

ABC Interaction 2016: Five things we learnt

Jan 27, 2016

Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then …

Lauren Holleyoake on publishing in a multi-platform world

Dec 09, 2015

Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...

Building a Winning Sales Team

Oct 12, 2015

England may have unfortunately crashed out of the Rugby World Cup, but whether you’re a coaching rugby, leading a management team or motivating your sales force, there are some rules you can stick to…

What to do about engagement?

Oct 07, 2015

Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his…

Discounts, offers and incentives in B2B marketing

Oct 01, 2015

Discounts, offers and incentives may seem like an old school marketing method, but offering them at the right stage of the sales funnel can seriously help your lead generation.

Meet Stylehaul's New Gen of YouTube Stars

Sep 23, 2015

We popped by Stylehaul to get their scoop on the next generation of creators on YouTube. Meet Emily Victoria-Canham, Gracie Francesca and Robin James - these are the YouTubers you need to get to know…

Three summer events to warm your prospects

Jul 22, 2015

The summer months may feel quieter in the office, but rather than letting your leads go cold – take advantage of the long summer evenings and host an event to perk up your new business.