ALF Insight

Putting the partnerships into John Lewis

Nov 16, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Oct 19, 2023

Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of some of the top online marketplac…

The buzz around Pension Bee with Jasper Martens

Oct 12, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Q2 2023 Advertising Spend Report

Sep 21, 2023

In our latest Industry Insight report, ALF’s Insights team give an overview of the advertising investment that occurred in Q2 based on Nielsen data, including a breakdown of the top spenders by media…

Turning online dreams into reality with Pinterest

Sep 14, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Seeds of Optimism

Aug 17, 2023

After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market, with short-term spend forecasts revised upwards, albeit high inflation continues to act as a brake on gr…

Leading the Charge: Rory meets Nic Thomas from Nissan

Aug 10, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

ALF’s key insights from MAD//Fest 2023

Jul 20, 2023

Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Jul 13, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Electric Dreams

Jun 21, 2023

UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.